What is Financial Coaching?


Weldon & Weldon Financial Coaching doesn't speculate and gamble with your money. We use Nobel Prize winning research using The Matson Method.

The Matson Method brings the most powerful academic investing principles together into a highly disciplined approach to asset allocation and long term wealth creation. In particular, we integrate Modern Portfolio Theory, Three Factor Model, and the Efficient Market Hypothesis into portfolios designed and engineered to capture market returns.


The application of advanced statistics to global markets, pioneered by Eugene Fama and Kenneth French in the early 1990s and continuing to today, has vividly clarified the factors that impact investment returns in the long term.

Grounded in this approach, we engineer portfolios to reflect advanced knowledge of the laws governing markets.


The Matson Method integrates leading research in behavioral economics, finance, neuropsychology, and the field of human performance studies into an innovative and powerful investing science. Our work helps transform peoples’ relationship to money, fully including both the mathematical and the human dimensions of wealth creation.